The significance of marketing is not slowing down. Every day, we need competent marketers, agencies such as Malaysia SEO agency that specializes in digital marketing, writers who can speak to the search engine world, and marketing entrepreneurs who will take you on a route of success.
There is no underestimating the need for marketing for businesses and organizations. Even individuals need marketing and personal branding. For example, let’s talk about how we use celebrities as a marketing tool. We use them for endorsements, exposure and we use their names as adjectives. When on a fun fight out we scream to our girls to “channel our inner Lady Gaga”. On a busy working day, we want to feel like a Jennifer Anniston or have bedazzling Angelina Jolie moments. All of these names have brand and marketing value. While we are using it for all good fun, businesses using them can define their path to success.
Whether you are a huge tech company or a new investment start-up company, you need marketing to make a difference. Even the companies you feel like their product innovations are enough to make a statement, need marketing. The statement will not happen on its own. People would have no idea what the brand is about without the help of a good marketing strategy. Let’s talk about tech companies like Apple and Google. They would not be as huge as they are without the impact of good marketing. Bing is also a popular search engine but Google is preferred. The reasoning is laid in its competence as a search engine and its brand image in the mind of the consumer.
Now let’s look at Apple. We are sure that there are better tech manufacturers and innovators than Apple out there. But their name speaks volumes to people. They are marketed so effectively to consumers in a seamless manner. The large customer base is astonishing and that certainly did not happen just because of innovation. We will give where credit is due, and it lies in its marketing campaigns. Apple makes sure to spend its money’s worth on building relationships with customers and relay the same marketing message, that “Apple is the most innovative and coolest” . the marketing message they spread is uniform, and its marketing objectives are included at all communicative channels.
If big brands like Apple, Facebook, and Google need marketing, why don’t our small businesses also need it?
Marketing is one of the most significant ways of connecting with our customers. Without connection, there is no way we can build a proper long-term customer base for our business. Engagement with customers is not the same as giving them sales promotions and bombarding them with ad copies. It is about resonating with them, giving them the chance to be active participants of the brand, giving them a sense of belonging.
Another important thing about marketing is they directly reflect on the revenue we generate and the profit we accumulate. The whole point of marketing is to create value for your customers, in return for profit from the same customers. Marketing allows businesses to strategically target their customers. Meaning they identify the customers’ interests, habits, activities, and preferences. Businesses do not waste their money advertising for everyone but only focus on campaigns for audiences that have a need for your business.
Marketing also allows us to stay relevant in the sea of competition. There are so many people who manufacture, produce and design the same things we do and compete within our niche. Our relevancy and differentiation are dependent on how we communicate the unique position through marketing campaigns. A marketing strategy that is well implemented not only helps you become relevant but also helps you build credibility and trust among your target market. This pandemic has been a valuable lesson on the importance of trust consumers should have in businesses. Those that thrived during lockdown were the businesses that have put years of marketing efforts into developing trust, reliability, and dependability on the brand.
Without marketing, there is no recognition. Whether you are in real estate, social sciences, and working for humanitarian organizations, they all need marketing. After all, this is how we attract people and utilize the message of the business.